Vietnam. 604,000 new vehicles sold in 2025 — up 15% year-on-year, with VinFast alone delivering over 175,000 EVs. The market is growing fast toward 1.8M by 2030. Yet both new and used markets remain fragmented, opaque, and buyer-unfriendly. Motivo is building the platform that owns the full buyer journey, from first search to ownership and beyond.
Vietnam's automotive market is transforming faster than most realize. EVs are replacing petrol cars. A growing middle class is buying their first and second vehicle. And yet — the buyer has no one in their corner.
VinFast, BYD, Geely, Hyundai — EV and hybrid penetration is accelerating rapidly. Used EV inventory is building. Battery health assessment expertise is the moat. The window to own this space is 2026–2028.
Both new and used car markets are highly fragmented. Buyers have no trusted advisor for the full journey — from research to pricing, paperwork, and after-sales. Nobody owns the buyer relationship.
We're live in Ho Chi Minh City — Vietnam's largest automotive market. Three revenue lines generating real transactions from week one. The data flywheel starts now.
Every product, every service, every touchpoint is designed around one North Star: own the car buyer relationship across their entire journey — every transaction, every life stage.
Motivo discloses how it earns on every deal. In a market built on opacity and hidden commissions, radical transparency is both the sharpest edge and the hardest thing to copy.
Every car transaction in Vietnam requires paperwork. Motivo bundles title transfer into every deal — turning a bureaucratic pain point into a recurring, sticky touchpoint with every buyer and seller in the city.
Battery health assessment, EV-specific depreciation models, charging infrastructure knowledge — these capabilities take time to build and are nearly impossible to replicate quickly at scale.
Every lead captured. Every transaction logged. We're building the data discipline that turns into a pricing engine and a trusted brand — compounding advantages that grow with every deal closed.
No single-bet business model. Three complementary revenue streams — each feeding the others with data, trust, and buyer relationships that compound over time.
Fixed-fee vehicle registration and paperwork for both new and used cars. High volume, predictable margin, and a touchpoint with every single transaction.
Buy used cars from private owners, resell to dealers — including seamless trade-in services for buyers upgrading to EV/hybrid. EV-first priority builds proprietary pricing data and battery assessment expertise ahead of the market.
Advisory fee from buyer + disclosed referral from dealer. Fully transparent. Motivo recommends by buyer fit — not payout. Trust is the product.
We're not raising to survive. We're raising to accelerate — inventory, people, and marketplace infrastructure. We want investors who open doors, not just write checks.
Working capital for C2B inventory, marketplace platform activation, and buyer education content — in-depth guides, video, and tools helping buyers understand every dimension of a car: quality, true ownership cost, EV/hybrid tradeoffs, and resale value.
Angels with automotive, fintech, or marketplace backgrounds. Strategic value matters more than check size.
Full financial model, unit economics, market analysis, and team capability overview shared with serious inquiries. Everything else — in person.
We share our full deck with the right people. Drop your details and we'll be in touch within 24 hours.
